I Only Bought 5 Items Of Clothing This Year. Here’s What I Learned

I Only Bought 5 Items Of Clothing This Year. Here’s What I Learned

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  • Post last modified:December 18, 2023
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The final addition to my wardrobe was by far the best: Gabriela Hearst’s Demi bag – an accessory I’ve had my eye on for a very long time. Since the summer, I’ve already used it countless times (check my Instagram page, and you’ll see me carrying it with pretty much every single outfit). It’s versatile, it’s timeless – the ultimate investment.

But of course, that meant that I’d used up my five items by June, forcing me to go cold turkey for the rest of the year. In many ways, this was a useful reset. It meant I no longer found myself mindlessly scrolling on the likes of Net-A-Porter, Matches and Farfetch, or Vestiaire Collective and eBay. When I had a big event to go to, I rented a dress or wore something already in my wardrobe.


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Darren Gerrish

Wearing a rented Simone Rocha dress, also from Hurr, at the Fashion Awards in December, along with my Gabriela Hearst Demi bag.


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Nonetheless, I did still feel conflicted. Knowing that independent and eco-conscious brands are struggling in this challenging economic climate, I felt guilty for not supporting them with my wallet. Given that all my purchases are made with sustainability in mind, whether new or second-hand, shouldn’t that count for something?

“[The five things] is really meant to give guidance,” Akenji says. “This is the problem with averaging – even more sustainable garments with a lower [carbon] intensity do not get a pass.” As for second-hand clothing, it’s difficult to work out how much lower the footprint for that might be, considering there are so many variables. “There’s no fixed time after [which] we call it second-hand; it’s the change of ownership [which] tells us nothing about the longevity of the product itself,” he explains. “I wouldn’t consider it a full item [in the five things] but I also wouldn’t say it’s 50 per cent. It’s really up to your judgement – you allow yourself a little more allowance.”

Impressively, Akenji only bought one pair of jeans this year (“looking at my wardrobe, I realised I could go several years without buying anything”), but emphasises that the five things stat isn’t meant to “guilt trip” anyone. Instead, it can help us question the way we consume clothes, both on an individual and collective level. Considering that the average person in the UK buys 28 items a year, according to a , any reduction is a start. Meanwhile, remains the biggest tool in slashing fashion’s carbon footprint – meaning, in theory, the five item allowance could actually increase in the future.


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