This year’s wasn’t short of talking points, but one of the greatest takeaways was the overwhelming sense of community that was felt from the stage to the stands in the Royal Albert Hall. Indeed, it successfully tapped into the mission that the British Fashion Council shared beforehand – “to amplify leaders of change, celebrate excellence in creativity and support the next generation of creative talent” – with Jonathan Anderson, Maximilian Davis, Martine Rose, Conner Ives, Chopova Lowena, Bianca Saunders, Valentino Garavani and Sarah Burton among the winners in the design categories, in addition to the late Joe Casely-Hayford, who was awarded a Posthumous Special Recognition Award. And while the nominations honoured both established and emerging designers on the night, there was an intentional focus on the latter – after all, the event raises funds for the BFC Foundation, a scheme that helps designers to grow and thrive.
Support speaks volumes: Jonathan Anderson, Maximilian Davis and Martine Rose carved out their early careers with , the London incubator scheme founded by Lulu Kennedy in 2000, which continues to nurture talent from the ground up. Keen to broaden her reach, Kennedy recently joined forces with the in Stockholm, where CEO Jennie Rosen and her team have facilitated the rise of designers including Feben, Hodakova, Rave Review and Avavav via the SFC [Incubator] scheme that equips brands with everything from business models to PR, fundraising and production. “The industry is facing a transformation and we need innovative brands to lead the way to the future,” asserts Rosen, who hosted a showroom in Paris with Kennedy last season. “By supporting them we are creating the next generation of fashion leaders.”
Providing the industry-wide support for new-gen talent continues, there’ll be a steady flow of designers coming to the fore each season – the most recent of which are dropping their inaugural collections now. “Emerging designers keep the industry fresh – their perspective and desire to push boundaries must be nurtured. Supporting emerging designers is not just about fostering talent, it’s also about ensuring that there is space for curiosity and new perspectives that keep the industry exciting,” says Ying Suen, co-founder of independent retailer “Our strategy at APOC Store has remained relatively similar; we want to continue showcasing the most exciting and progressive new talent first,” adds fellow co-founder, Jules Volleberg. “Our goal is to have a community of designers and artists across all categories in every continent and key areas, fostering a truly global community.”
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