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The convergence of fashion and entertainment, the power of the destination show and the rise and rise of APAC influencers: the industry’s standout moments of 2023 reveal just what drove the most conversation this year — and where fashion will go in the next.
“Brands’ narratives go more and more beyond the product. The goal for labels is to create preferences and this can be achieved through entertainment and experiences,” says Serge Carreira, director of emerging brands initiative at Fédération de la Haute Couture et de la Mode and lecturer at Sciences Po. To be sure, destination shows offer the advantage of combining runway collections with Instagrammable experiences.
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Numbers also confirm the firepower of the big brands. According to influencer marketing platform Lefty, in the top 15 shows of the year, only one is a small brand (Schiaparelli SS24) and the leading show by an emerging brand in terms of earned media value (EMV, the amount of advertising spend required to achieve the same number of impressions), is Ottolinger SS24, with $3.2 million, way behind the top 15 shows of the year by big brands (all above $30 million). and were the top designer debuts, well ahead of debuts from and .
